May
14
By Rasha  //  No Comments

A Remedy from Digital Phobia

How to Take Baby Boomers on Baby Steps with Digital Media As published by yours truly in Arab Ad magazine, May issue 2012 It was a mainstream [...]

Nov
25
By Rasha  //  No Comments

Rise of Conversation With Premeditated Paid Media

The Rise of Social Conversation with Premeditated Paid Media As published in this month’s Arab Ad Magazine. Driven to discuss “The Evolution of Social Media & Advertising” [...]

Sep
15
By Rasha  //  No Comments

Businesses in MENA Get ‘Involved’ Thanks to SMW

“Tell me and I will forget, Show me and I will remember, Involve me and I will understand” –Confucius. That is the motto that Social Media Week [...]

Aug
17
By Rasha  //  2 Comments

A Guide to Client Archetypes

The Good, the Bad & the Ugly. Sometime February 2011: As I stepped out of the conference room a couple of days ago after undergoing an hour [...]

Mar
1
By Rasha  //  7 Comments

An Executive Wonder Woman in a Bedrock Society

She kicks off her 5 inch heels after 11 hours of hard labor, next to her still warmly moist shoes on the floor, are her husband’s coat, [...]

Feb
28
By Rasha  //  No Comments

If I Printed my Entire Twitter Timeline

I have grown so fond of infographs and how data and quantitative data can easily be grasped when we cannot even have the time or effort to [...]

Dec
12
By Rasha  //  5 Comments

Consumer Realism to Brand Virtualism

The perpetuating starting point of online social behavior came to my attention in the 1999 when chatting with an anonymous person across another continent seemed like quite [...]

Sep
7
By Rasha  //  2 Comments

It isn’t a Bipolar Brand, It’s a Digitally Adapted Brand

Brand building as we all know it emerges from the calibers of the business, the outcome of the advertising & communication industries- those who create what we [...]

Jul
24
By Rasha  //  2 Comments

Paradigm Shift Effect:What Attitudes are Contagious

Drenched once more with a set of underlying thoughts, I find myself legs crossed in terminal 2F in CDG Airport with my notebook open to what I [...]

Jul
5
By Rasha  //  1 Comment

Life in a 50lbs Bag. To Jubilant Possibilities

California, San Diego, La Jolla 2008, August week one. That house standing blissfully on that cliff facing the rocky seashore, how spectacular of a home it would [...]

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